![]() ![]() You can follow my posts in Twitter, and on linkedin. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. ![]() Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Knowing how to interpret data is the challenge - and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. But that wealth of information does not always translate into better decisions. So with this build I decided to replace the potentiometers. While probably OK for sketching, they dont offer precise positioning like a rotary encoder can. It uses potentiometers for its X and Y drawing controls. Perusing Thingiverse, I came across an Electronic Etch-a-sketch by liteul. Organizations large and small are inundated with data about consumer choices. Demonstration of my Nokia 5110 electronic Etch-A-Sketch. ![]()
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